One aspect of improving your ability to collaborate with partners, is to properly understand who your partners are.
Although that sounds simple, in reality it is not. Partners often have complex organisational structures that can hide how much activity you undertake with them. M&A activity means that subsidiaries often change hands. Networks are increasingly global, involving trading with partners in a wider range of countries. For large organisations, customers are often suppliers too. And the sources of data can be spread across many different types of platforms, with differing data standards.
This article looks at the considerations in play when trying to tackle that issue with partners who are suppliers.